Threadline was created to address a specific gap. Traditional options such as agencies, consultants or junior hires, don’t quite fit the need. The options available—agencies, consultants, or junior hires—do not quite fit the need.
What these businesses actually require is experienced judgment. Someone who has navigated similar decisions before and can provide clarity without taking over the function.
Threadline exists to provide that. It is structured as fractional marketing leadership: advisory, ongoing, and focused on helping business owners make better marketing decisions.
Natalie Hadley is the founder of Threadline. She has spent fifteen years in marketing leadership roles across technology, professional services, and growth-stage companies.
Her experience includes building marketing functions from the ground up, managing teams, and advising executives on marketing strategy and structure. She has worked in-house, led agency teams, and served as an advisor to businesses at different stages of growth.
Threadline draws on that experience to provide practical, grounded marketing leadership for businesses that need strategic direction but not full-time oversight.
The focus is on clarity and reducing decision friction. Marketing can feel overwhelming when there are too many options and not enough context. Threadline helps businesses cut through that uncertainty by providing experienced perspective.
The work is advisory, not prescriptive. The goal is to help you think through decisions in a way that makes sense for your business, not to impose a predetermined framework or approach.
This is not about transformation, innovation, or disruption. It is about making marketing decisions feel more manageable and more confident.
Most marketing support falls into one of two categories: execution-focused (agencies, freelancers) or project-based (consultants). Threadline is neither.
This is ongoing advisory work. It provides access to senior-level marketing thinking without the scope, cost, or commitment of hiring a full-time director. The relationship is flexible, responsive, and designed around your needs rather than a fixed service model.
The value is in reducing uncertainty. That might mean helping you evaluate a decision, providing context for what is reasonable to expect, or simply being available to talk through something when you need a second perspective.
Businesses that need strategic marketing direction but are not ready for full-time leadership.
Threadline works with business owners and executives who feel responsible for marketing outcomes but do not have senior marketing leadership in place. This often includes small to mid-sized businesses, professional services firms, and companies in transition.
Clients typically have some marketing capacity—whether that is a small team, freelancers, or existing agency relationships—but lack strategic direction. They need someone who can help them make sense of competing priorities and decide where to focus.
The relationship works best when you value judgment and experience over deliverables and execution.
Small to mid-sized businesses with marketing capacity but no senior strategic direction
Professional services firms navigating marketing structure and priority decisions
Companies in transition managing growth, team changes, or market shifts