Threadline provides fractional marketing leadership focused on helping you make better decisions about your marketing. This is not an agency relationship. There are no campaigns to review, no creative presentations, and no project plans to approve.
The role is advisory. It exists to give you access to experienced marketing judgment when you need it, without taking on responsibility for execution.
The work is flexible and responsive to what you need. Some months may require more time, others less. The focus is always on reducing uncertainty and helping you move forward with more confidence.
Threadline does not execute marketing campaigns, produce content, manage advertising, or oversee day-to-day marketing operations. If you need someone to run your marketing function, this is not the right fit.
Threadline helps with the decisions that require experienced marketing judgment, not additional execution capacity.
Bringing order to competing initiatives and deciding what should happen first.
Assessing proposals from agencies, freelancers, or platforms, and knowing what is reasonable to expect.
Determining where to invest time and budget when resources are limited and the options feel overwhelming.
Deciding whether to hire, what roles to prioritize, and how to organize your marketing function as the business grows.
Navigating launches, rebrands, team changes, or other moments when you need experienced judgment but not permanent oversight.
To ensure clarity about the nature of support, these are the areas Threadline does not cover.
Threadline does not run campaigns, produce creative assets, manage social media, or handle day-to-day execution.
This is not a substitute for full-time leadership. Threadline does not manage your marketing team or vendors.
There are no formal strategy documents, transformation roadmaps, or packaged recommendations.